Privacy Policy

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1. Introduction

Seafood Souq ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share information when you use SFS Trace, our digital seafood traceability platform. By accessing or using SFS Trace, you agree to the terms of this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use SFS Trace.

2. Information We Collect

When using SFS Trace, we may collect the following types of information:

2.1 User-Provided Information

• Account Information: Name, email address, phone number, job title, and company name when you create an account.
• Order Form Details: Subscription level, features, and services selected in your Order Form.

2.2 Automatically Collected Information

• Usage Data: IP address, browser type, device type, pages visited, and timestamps.
• Log Data: System logs, authentication logs, and access records.
• Cookies and Tracking Technologies: Cookies and similar technologies to improve user experience and monitor platform performance.

2.3 Data Provided for Traceability

• Supply Chain Data: Critical Tracking Events (CTEs), Key Data Elements (KDEs), lot numbers, origin details, compliance records, and shipment data.
• Third-Party Data: Information received from suppliers, buyers, and regulatory authorities for compliance purposes.

3. How We Use Your Information

The information collected is used for the following purposes:

• Providing the SFS Trace Service: To enable traceability, compliance, and regulatory reporting.
• Platform Security & Integrity: Detecting fraudulent activities, unauthorized access, and security threats.
• Compliance & Legal Obligations: Meeting GDST, FSMA, GDPR, and other regulatory requirements.‍
• Improving SFS Trace: Enhancing user experience, conducting analytics, and improving platform functionality.‍
• Customer Support: Responding to inquiries, troubleshooting issues, and providing user training.

4. How We Share Your Information

We do not sell or rent your personal data. However, we may share information with:

4.1 Service Providers

We may share necessary information with third-party service providers for:

• Cloud hosting and storage (e.g., AWS, Google Cloud).
• Security monitoring and fraud prevention.
• Customer support and user authentication.

4.2 Regulatory Authorities

We may disclose information when required by law, regulatory authorities, or to comply with traceability and food safety regulations.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to a third party as part of the business transition.

5. Data Retention

• Active Users: Data is retained for the duration of the subscription term.
• Post-Termination: Users have 30 days to export their data upon termination of the service. After this period, all user data may be deleted.‍
• Regulatory Compliance: Certain data may be retained for legal and compliance reasons, as required by applicable laws.

6. Security Measures

We implement industry-standard security measures to protect your data, including:

• Encryption: AES-256 encryption for data at rest and TLS 1.2+ for data in transit.
• Access Controls: Role-based access, authentication mechanisms, and multi-factor authentication (MFA).‍
• Auditing & Monitoring: Regular system audits, real-time security monitoring, and incident response plans.

Users are responsible for securing their login credentials and access devices.

7. Your Rights & Choices

Depending on your location, you may have the following rights regarding your data:

• Access: Request access to the personal data we hold about you.t.
• Correction: Request correction of inaccurate or incomplete data.‍
• Deletion: Request deletion of your personal data (subject to regulatory retention requirements).‍
• Objection & Restriction: Object to certain processing activities or restrict processing in certain cases.‍
• Data Portability: Request a copy of your data in a structured format.

To exercise your rights, contact privacy@seafoodsouq.com.

8. International Data Transfers

SFS Trace operates globally, and data may be processed in countries outside your jurisdiction. We implement safeguards, such as Standard Contractual Clauses (SCCs), to protect data transferred internationally.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify users of any significant changes via email or through the platform. Continued use of SFS Trace after updates constitutes acceptance of the revised policy.

10. Contact Us

For any questions regarding this Privacy Policy or data protection matters, please contact:

📧 Email: privacy@seafoodsouq.com

📍 Address: Seafood Souq, Dubai, UAE